What you need to know about submitting your ad

Send all creative assets via .

Filesize Maximums

120x600 Skyscraper
(30k or less)

468x60 Banner
(30k or less)

160x600 Wide Skyscraper
(30k or less)

728x90 Leaderboard
(30k or less)

300x250 Medium Rectangle
(30k or less)

300x600 Half Page
(40k or less)

Additional Specs

Textlinks:

• Results Page Textlink: 25 characters plus search parameters (40 characters if NOT using search parameters)
• Heading Textlink: 35 characters plus search parameters (50 characters if NOT using search parameters)
• Search parameters are the values of the topmost search result (city, state, ZIP, last name).
• Textlinks are hosted/served by WhitePages.com but can be tracked by 3rd party through the use of 1x1 pixel tags.

Audio:

• Must be user-initiated and never automatic
• If audio is used, creative must include an On/Off switch for users

Animation/Loops:

• 15-second limit
• 3 loops max
• No "strobing" or "flashing" creatives

Publisher-hosted Flash creatives:

• Creative must be delivered as a .SWF file (Flash version 5 or above).
• Files with one single click URL require that an FSCommand be embedded in the file for publisher to track clicks.
• Command must be clickTAG.
• File size maximum for initial download is listed in table above. Up to four additional download streams upon user click are permitted. Each additional stream may not exceed 50K.
• Please submit a backup/default image (JPG or GIF) to be served in case the user does not have Flash installed. The file size maximum is the same.

Publisher-hosted creatives (general):

• Maximum of 6 creatives in rotation per placement.
• 5 images max for image maps.
• Form Method must equal "GET".
• For information regarding integrated placements and advanced form functionality, please contact us.

Rich Media:

• We support all leading vendors including Eyeblaster, Unicast, United Virtualities, PointRoll, DART Motif, Viewpoint, etc.
• 10-second maximum playtime for floating/top-layer ads.
• Expanding ads should expand only upon mouse roll-over, and collapse automatically upon mouse roll-off.
• Expanding and floating ads must have a "Close" button that is clearly labeled. Close button should be on the same side of each frame/phase of the ad.
• Audio must be user-initiated only, and have an On/Off button.
• Streaming video must have an On/Off button, and must be muted if the video plays automatically. All streaming video must be built into an ad position (can't be a floating ad).
• Due to performance issues, creative should be served directly via rich media vendor adservers and not through 3rd party adservers.

Creative Deadlines:

• GIF, JPEG, or 3rd-party tag - 2 business days prior to start date
• Flash (publisher-hosted) - 5 business days prior to start date
• Rich Media - 5 business days prior to start date
• Please send all creative via .