WhitePages.com Plans to Accelerate Connection Initiative through Snapvine Acquisition

Snapvine Products and Expertise to Bring a “Voice” to WhitePages.com Services


SEATTLE—June 4, 2008

WhitePages.com, a leading website for finding contact information, today announced that it has entered into an agreement to purchase Snapvine, a Seattle-based company that develops products to bring voice and mobility to social networks and websites. Upon closing, the acquisition would bring Snapvine’s popular voice applications, powerful technology platform and talented development team to WhitePages.com. Financial terms of the deal were not disclosed. The acquisition is expected to close in approximately five to 10 days, subject to Snapvine shareholder approval.

“Snapvine is an ideal complement to our existing business with the ability to give a voice to WhitePages.com, enhancing the way people find each other and connect,” said Alex Algard, founder and CEO of WhitePages.com.

WhitePages.com has contact information for more than 180 million adults on its website, twice as many as its competitors in the people search space. The company plans to integrate Snapvine products into its overall product roadmap.

In addition to maintaining Snapvine’s current voice applications, WhitePages.com intends to roll out other connection initiatives such as a free, private voicemail box as well as email and SMS messaging services. It’s anticipated that Snapvine CEO Joe Heitzeberg will become the vice president of a new division, Communication Product Development, and report directly to Algard.

“Joining a well established company with a tradition of positive growth and innovation like WhitePages.com would allow our development team to continue to do what they do best, integrating the Web and voice, and creating communications products that benefit millions of consumers," said Heitzeberg.

Founded in 1997 in Algard’s Stanford University dorm room with $900, WhitePages.com has experienced strong and steady growth since incorporating in 2000. The company received a $45 million infusion of growth equity funding in 2005. With strong growth each year since, WhitePages.com will more than double in size since the investment with over $70 million in revenue for 2008.

“Over the past ten years, WhitePages.com has weathered the dot-com boom and bust by always being forward thinking,” said Will Griffith, general partner, Technology Crossover Ventures. “With the proposed acquisition of Snapvine, the company is boldly positioning itself for the next wave of communications services.”

“WhitePages.com is a highly respected organization with a solid history of strong financial and user growth,” said Russell Siegelman, a partner at Kleiner Perkins Caufield & Byers and early individual investor in Snapvine. “Snapvine quickly established itself as a leader in the convergence of communications and the Web. This is clearly a smart choice and good outcome for the Snapvine employees and its shareholders.”

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, Wash., is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company’s network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com and YellowPages.com. The on-the-go user can also access contact information via cell phone, smart phones and other Web-enabled mobile devices.

About Snapvine
Snapvine (www.snapvine.com) brings voice and mobility to social networks and websites. Snapvine, Inc. was founded in mid-2005 by veterans of leading Internet and mobile software companies and is headquartered in Seattle, Wash. Snapvine launched the Voice Player, a top widget on MySpace in 2006, and recently announced the Snapvine Publisher API, which allows developers to leverage Snapvine’s voice and sharing features in their own applications.


For more information, press only:

Tiffany West
WhitePages.com
206.973.5180
twest@whitepages.com

Jason Maier
Edelman
206.268.2235
Jason.Maier@edelman.com