SEATTLE—August 13, 2007
“Call me at work” has never been easier following today’s launch of a new WhitePages.com service that incorporates Work Listings into its popular people search application. Now when searching for contact information for an individual, WhitePages.com serves up a new category of Work Listings along with traditional Home Listings. Each Work Listing may also include an associated phone number, street address, company name and job title. The Work Listings database is free to users, and like the traditional Home Listings database, does not require registration.
WhitePages.com is further defining the people search market with home, work and email listings for people. WhitePages.com’s people search database already encompasses contact information for 50 percent of the U.S. adult population and is on track to reach 70 percent coverage by first quarter 2008.
“With the rapid growth in the number of ways anyone can be contacted, this is a significant step forward. By creating an information services offering that is individual centric, WhitePages.com will allow you to reach a person,” said Kathleen Pierz, analyst and managing partner of The Pierz Group. “To date, most applications have been based on the telephone company’s billing records, rather than actually being designed to help individuals contact each other. You can’t get email addresses and work numbers from most other services."
Unlike traditional search engines that index and scan Web content, WhitePages.com is powered by the most comprehensive contact database that includes more than 180 million unique phone, address and email listings for people and businesses in the United States and Canada. WhitePages.com is the ideal place for searching, finding and connecting with people because it returns highly targeted, relevant results that make it easier for consumers to find the information they seek.
“Today’s launch of our new Work Listings service is exciting because we’re giving consumers the flexibility to connect with others during the workday and offers an alternative to calling a home number when it is not convenient,” said Alex Algard, founder and CEO of WhitePages.com. “By incorporating a new data set into our people search results, we significantly increase the ratio of positive results for consumers who rely on us for fresh, accurate information. This new service is part of our commitment to deliver the best and most comprehensive people search experience available today.”
Need to Reach Someone? Go to WhitePages.com! From the WhitePages.com home page, enter a first name and a last name into the people search fields. Use the City and/or State fields to narrow or broaden the search criteria.
For ease of navigation, people search results are categorized by:
• Home Listing: Includes the person’s name, city and state and may also include residential address, phone number and email address based on availability and the individual’s preference to make this information public or private. WhitePages.com provides a deliverable mailing address for more than 90 percent of its residential listings.
• Work Listing: Includes the person’s name, city, state and work phone number and may also include job title and company name. A company name will be included with 90 percent of listings in the Work Listings database, and a job title will be included with 70 percent of the listings. More than 80 percent of Work Listings are for main switchboard work phone numbers, not direct employee extensions.
After identifying the correct person, simply click “Listing Detail” to have access to a variety of options, including: Maps, Print, Send/Save, View Web & Profiles and Find Neighbors.
WhitePages.com combines access to the richest source of contact information available on the Internet today, including more than 180 million U.S. and Canadian residential and work, business and email listings. WhitePages.com People Search leverages this powerful proprietary database coupled with targeted third-party content to give consumers a holistic method of accessing people-specific information through one unified search experience. With more than 23 million unique users per month who conduct over 130 million searches, WhitePages.com leads the growing people search category and is a top 50 Website.
About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.
For more information, press only:
Tiffany West
WhitePages.com
Jill Reed or Jennifer Rivera
Schwartz Communications
415.512.0770