SEATTLE—January 23, 2007

WhitePages.com today announced the launch of a new "people search" application, providing the easiest way for consumers to find the information they need about a specific person. Building on the industry's premier online directory of phone numbers and residential addresses, WhitePages.com now includes relevant Web results from several leading providers, as well as a comprehensive email database of millions of verified addresses. The enhancements to the WhitePages.com services, the first of several planned for 2007, position the company as one to watch in the emerging $2 billion online People Search market.

Fueled by the convergence of broad Internet and consumer trends, the People Search market is growing at a rate of 25 percent a year, according to The Kelsey Group. A key driver is the explosion of professional and social networking sites and other individual-driven content sources, as well as the continued growth and reliability of other forms of contact information besides land-line phone numbers and mailing addresses. The growth of this specialized content makes it difficult to quickly access the right information about the right individual. A search for a person on one of the leading search engines returns a much broader set of results which can make it difficult for consumers to identify the most relevant information related their inquiry. A people search on WhitePages.com returns targeted, relevant results, making it easier for consumers to find what they are looking for.

WhitePages.com's new service enhancements aggregate phone numbers, home and email addresses and emerging forms of Web content in one result window that is quick and easy to navigate. For example, results of a WhitePages.com search for John Smith in Omaha, Nebraska could include his phone number, home and email address, his professional profile and additional, relevant content on Smith retrieved from the Internet.

"Anyone who has ever tried using a conventional search engine to locate a specific person knows that People Search presents some unique challenges," said Matt Booth, Kelsey Group senior vice president and program director, Interactive Local Media. "By integrating third-party content into its proprietary search results for Power Web Search, WhitePages.com is in a position to provide an enhanced, highly relevant, People Search user experience."

How It Works: Power Web Search in Action

After conducting a WhitePages.com people search and clicking on the desired contact listing, consumers have the option to view additional results simply by clicking on the 'Power Web Search' hyperlink, which will provide highly relevant results across the following three categories of content:

• Specific Web results for the name and city/state of the selected listing
• Public records results including access to criminal record and background search results
• Professional profiles featuring comprehensive information about people and companies from ZoomInfo, a business information search engine

How it Works: Email Search in Action

WhitePages.com email service allows consumers to search for email addresses through a unique blind relay system that protects privacy by allowing individuals to determine who can view their email address.

The simple three step procedure:

1. When a consumer conducts a general or email-specific search for a person, the results indicate if that person is listed in the WhitePages.com database.
2. If they are, the consumer can send an email through WhitePages.com, in which the recipient's address is not exposed.
3. The recipient has the option of responding and notifying the sender of their email address, or can decline, keeping their email address private.

"WhitePages.com has always been the trusted online source for searching, locating and contacting people," said Max Bardon, president and CEO of WhitePages.com. "Our mission is to extend the value we provide to the millions of consumers we serve on a monthly basis, and the addition of email addresses and on-target Web content into our search results is the first of many steps we will take in the support of it."

WhitePages.com combines access to the richest source of contact information available on the Internet today, including more than 150 million U.S. and Canadian residential, business and email listings. WhitePages.com People Search leverages this powerful proprietary database coupled with targeted third-party content to give consumers a holistic method of accessing people-specific information through one unified search experience. With more than 22 million unique users per month who conduct over 130 million monthly searches, WhitePages.com leads the growing people search category, and is a top 50 website according to comScore Media Metrix.

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.

For more information, press only:

Tiffany West
WhitePages.com


Jill Reed or Jennifer Rivera
Schwartz Communications
415.512.0770