New service puts busy consumers in driver's seat with instant access to contact information from web-enabled devices

SEATTLE—October 5, 2006

WhitePages.com, the best place for searching, finding and connecting with people, today announced the beta launch of its new mobile WhitePages.com service. The WhitePages.com mobile site provides users of cell phones, Blackberries and PDAs access to the same information found at www.whitepages.com, including people search, business search, reverse lookups, area codes and ZIP codes. The new mobile site has been designed specifically for use on a wide range of mobile handsets with easy navigation and viewing of all content within one screen. With the mobile WhitePages.com service, consumers can access the contact information they need at any time, from any location - even when a personal computer is not an option.

"Our mobile site is a natural extension of the services we provide to consumers every day," said Max Bardon, president and CEO, WhitePages.com. "The need for contact information doesn't just happen at home or when a computer is within reach. Our mobile solution allows consumers to find the person or business they are looking for anytime, anywhere."

Consumers are becoming increasingly untethered and require innovative Web services that give them instant access to the information that they need, when they need it. According to the CTIA, nearly 209 million people subscribe to wireless services, and comScore Media Metrix reports that 124 million subscribers are using a device with access to Internet content. Mobile people search is the third largest mobile search application today¹, which underscores the need for mobile sites like WhitePages.com that offer quick and easy access to important contact information, without requiring access to a laptop computer.

Efficiency and Productivity on the Run

The new WhitePages.com mobile service enables consumers to make the most of their time, whether rushing to keep up with a busy day, or being productive when rooted in one place with extra time on their hands. Uses of the new WhitePages.com mobile service include:

• Access Lost Information - Business and leisure travelers can easily misplace addresses and phone numbers as they rush from office or home to their final destination. A quick search on WhitePages.com's mobile site provides instant access to misplaced business and residential contact information, allowing travelers to get to where they need to go on time.

• Make the Most of Down Time - Turn airport delays, traffic gridlock or long lines at the DMV into periods of productivity by using the mobile WhitePages.com site to complete items on your to do list: order take-out, confirm reservations, reconnect with lost friends, schedule an appointment or call a merchant to request a refund.

• Get Rescued - Even well-maintained cars break down at times. With WhitePages.com, consumers can easily conduct a mobile search for a tow truck, a nearby friend or other help. It is also useful when a wrong turn or off-ramp exit leaves drivers dazed and confused; directions are just a quick search and phone call away.

• Save Money - Using WhitePages.com search from a mobile device is free and saves users up to $3.00 by avoiding a mobile 411 call. Individual wireless plans vary and consumers are advised to check with their service provider to understand any fees that may be charged for accessing online data.

With 40 percent of mobile searches involving directory listings for contact information², the new WhitePages.com mobile solution arms consumers with a powerful new option for accessing phone numbers and addresses for the people and places that they seek. By going to the www.whitepages.com site via most Web-enabled devices, consumers are automatically routed to the new mobile service, providing convenient access to WhitePages.com's 80 million U.S. residential listings, 11 million Canadian residential listings, nearly 12 million U.S. business listings and two million Canadian business listings. WhitePages.com provides a deliverable mailing address for 92 percent of residential listings, ensuring consumers have the most accurate information at their fingertips.

¹ Source: MMA "Mobile Search Consumer Insights Research Report," August 2006

² Source: MMA "Mobile Search Consumer Insights Research Report," August 2006

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.

For more information, press only:

Tiffany West
WhitePages.com


Jill Reed or Jennifer Rivera
Schwartz Communications
415.512.0770