Consumers can now access task-oriented special content areas on directory assistance website

SEATTLE—August 17, 2006

WhitePages.com, the leading provider of online directory assistance services, today announced the launch of WhitePages.com Centers, a set of task-oriented special content areas for WhitePages.com consumers seeking helpful information related to a specific need including planning a wedding, buying a car, moving or embarking on a home improvement project.

Beginning today, consumers who visit WhitePages.com can access the new Wedding, Auto, and Moving and Home Improvement Centers through the site's Tools and Utilities page. In November, consumers will be able to access the WhitePages.com Holiday Center. Each center contains special relevant features and articles, and was developed to give WhitePages.com users added value that extends beyond basic contact information.

"Customers have told us that our site is especially helpful when they are in the middle of a major life event, such as planning a wedding," said Susie Kang-Algard, senior vice president, WhitePages.com. "This makes sense if you consider the research and various mailing tasks associated with planning this type of event. By combining business and residential directory search tools with added tips, tricks and other special features in these task-relevant centers we serve our customers better."

According to comScore Media Metrix, reach and audience composition data consistently indicates that WhitePages.com users are more likely to be in the process of a major life stage. WhitePages.com Centers also provides advertising clients the opportunity to place high-impact, integrated advertisements in front of customers who have identified themselves as being interested in a particular category.

"We are always looking for ways to give our advertising clients the greatest value for their advertising dollar," said Kang-Algard. "Consumers who visit WhitePages.com Centers have a demonstrated interest in a particular category, which enables advertisers to reach out with high-impact, highly relevant ads."

Averaging more than 20 million unique visitors per month in the U.S. and Canada, WhitePages.com is a top 40 overall Internet property and executes more than 100 million lookups per month. According to internal user surveys, several of the more popular uses for WhitePages.com include building an address list for wedding invitations and searching for business information in the automotive and home improvement categories.

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.

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Tiffany West
WhitePages.com


Jill Reed
Schwartz Communications
415.512.0770