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2007 February 1st

W3 Data® Adds Powerful Demographic Data to Customer Solution

Addition of profile information to existing lists enhances targeting capabilities for marketers

SEATTLE-February 1, 2007

W3 Data, the B2B business unit of WhitePages.com, Inc, today announced the launch of Profile Your List, the latest addition to its line-up of self-service and enterprise data solutions products. With the addition of demographic profile information, such as age, gender and income to a pre-existing mailing list, Profile Your List enables small business users to dramatically alter marketing results by improving targeting capabilities to specific customers.

The addition of key demographic information to a direct-marketing mailing list, helps marketers better identify the right customer and the right message, adding up to hundreds of dollars saved in wasted printing and mailing costs. W3 Data's Profile Your List product is the only self-serve demographic enhancement product on the market that allows small business owners to dramatically improve the quality of their mailing list for a minimal investment.

"The quality of customer information can make a world of difference in the success of a direct marketing campaign," said Pat Kirtland, vice president, W3 Data. "For as little as $5, Profile Your List enables our small business customers to enhance their existing list with the addition of valuable demographic information, creating a decisive advantage over a list without profile information."

Profile Your List incorporates a variety of key demographic information into a pre-existing mailing list.


Customers who market to other businesses can also leverage the Profile Your List product by adding business profile information to a pre-existing list.


Create a List, W3 Data's flagship self-service customer data solution also offers users the option to include demographic information in their newly created mailing list, enabling them to craft a targeted marketing campaign from the start. Demographic profile information is also available on the company's enterprise products including the XML data integration service API411.

W3 Data is one of the most respected customer data solutions resources in the world. A leader in customer data solutions, W3 Data provides its customers with high-quality products and services at one of the most affordable price-points in the industry. The company achieved more than 50 percent revenue growth for the second consecutive year and is known for its high-quality, easy to use self-service and enterprise data solutions products. W3 Data products are intuitive and work with a variety of leading software applications, ensuring seamless integration into any direct marketing campaign. W3 Data customers range in size from small one-person businesses to Fortune 500 companies and corporations.

About W3 Data
W3 Data, a division of WhitePages.com, Inc. provides high quality customer data solutions for businesses of all sizes. Our powerful, easy-to-use products and services provide businesses with real-time access to the most accurate name, address and telephone information available. Our self serve and enterprise products are designed and priced for accessibility, and work with a variety of leading programs. W3 Data products include Create Mailing Lists, Update Mailing Lists, Profile Your List, API411, New Mover Lists, Large Volume List Generation, Data Cleansing and Enhancement Services, and EnterpriseDA.

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.

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John Lusk
WhitePages

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