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2005 March 9th

WSA Names WhitePages.com 2005 Consumer Product of the Year

Prestigious award honors unparalleled value of online directory assistance service

SEATTLE-March 9, 2005

WhitePages.com Network, a leading provider of online directory assistance services, today announced WhitePages.com was named "Consumer Product of the Year" at the 10th Annual WSA Industry Achievement Awards held last night at The Westin in Seattle, WA. Noted as the industry event of the year, the awards ceremony attracted over 1,000 business and community leaders.

The WSA's Industry Achievement Awards celebrate companies and government entities that best demonstrate excellence in technology. WhitePages.com was recognized as Consumer Product of the Year because of its high level of technical innovation and sustained ability to thrive in the marketplace. WhitePages.com was also selected based on its ease-of-use, immediate benefit to users, seamless technical and lifestyle integration, sensory appeal, effectiveness in accomplishing its objectives, and general distinction in its class. A panel of industry judges, consisting of venture capitalists, technology executives, and academic and government technology experts, selected WhitePages.com as Consumer Product of the Year from a large field of award applicants.

"WhitePages.com was named Consumer Product of the Year because it is extremely intuitive and provides an immense amount of value to consumers," said Kathy Wilcox, president and CEO of the WSA. "WhitePages.com achieved tremendous growth over the last several years and has clearly demonstrated it understands the changing contact information needs of consumers. Based on its track record, we believe the company will continue to contribute to our State's leadership in technology innovation."

"Being selected as Washington State's premier consumer product further solidifies WhitePages.com's position as the definitive online resource for contact information on people and businesses," said Max Bardon, president and CEO of WhitePages.com Network. "Customer satisfaction is our top priority and we are honored to be recognized for creating a product that meets the immediate needs of millions of consumers. Finding people online has become part of our daily lives and we will continue to develop products and services that help consumers quickly make these connections."

WhitePages.com is the single best source for finding and managing contact information for people and businesses. The website provides a fast and easy way to locate the most accurate contact information available, enabling users to quickly connect with people and places without paying a directory assistance charge. Millions of consumers use WhitePages.com each month to locate old friends, find business contacts and create address lists for holiday cards, weddings and parties. In addition to online directory assistance, WhitePages.com provides a free online address book and contact management service. WhitePages.com has over 8.4 million monthly unique visitors and is one of the Top 100 most highly trafficked websites.

About the WSA
Founded in 1984, with over 1,100 members representing a range of software, Internet and technology companies, the WSA (formerly the Washington Software Alliance) is a statewide trade association focused on helping Washington state technology companies succeed. The WSA is a catalyst for setting new industry directions, sharing expertise, delivering key business services, and leading the advocacy of issues necessary to keep Washington a leader in the digital economy. For more information, including the benefits of membership in the WSA, visit www.wsa.org.

About WhitePages.com
WhitePages.com, a privately held company based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America. The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), Address.com (www.address.com), PhoneNumber.com (www.phonenumber.com), and its 1,300 partner sites including Superpages.com, YellowPages.com and Canada411. The on-the-go user can also access contact information via cell phone, Blackberrys and other web-enabled mobile devices.

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John Lusk
WhitePages.com

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