Who visits WhitePages?
People who want to connect with people and businesses. Our large-scale, loyal audience consists of affluent adults, many of whom visit WhitePages to connect
during life events. Much of our success within a wide-variety of industry verticals is due to our audience propensity for certain life stages which in turn, make them receptive to our advertisers' products and services.
Key Audiene Segments: Life Stages Moms Moving Holiday
Verticals: Automotive Consumer Packaged Goods Financial Services
Retail Travel Telecommunications
| TRAFFIC | ||||||||
| Montly Unique Visitors [1] |
20.5 MM |
Daily Unique Vistors 2 |
1.2MM |
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| Reach [1] |
10.6% |
Monthly Page Views |
315.4MM |
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| DEMOGRAPHICS [1] and LFE EVENTS [5] |
COMPOSITION |
INDEX |
|
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| HHI 75k+ Expacting First Child (last 12 mo) |
46.9% |
123 |
WhitePages users are 23% morelikely to be expecting their 1st child than the average online users 18+ |
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| 25-54 Years OldGetting Married (last 12 mo.) |
65.6% |
122 |
|
WhitePages users are 22% more likely to be married in the last 12 months than the average online users 18+ |
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| Have Children [4] Performing Home Renovations (next 12 mo.) |
58.7% |
131 |
WhitePages users are 31% more likely to beperforming home renovations in the next 12 months than the average online users 18+ |
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| Own a House [4]Buying First Home (last/next 12 mo.) |
61.4% |
118 |
|
WhitePages users are 18% more likely to be buying their 1st home in the last or next 12 months than the average online users 18+ |
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| Male Changing Career/Jobs (last 12 mo.) |
49.4% |
120 |
|
WhitePages users are 20% more likely to have changed careers or jobs in the last 12 months than the average online users 18+ |
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| Female Starting Own Business (last 12mo.) |
50.6% |
128 |
|
WhitePages users are 28% more likely to have started their own business in the last 12 months than the average online users 18+ |
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