Meet our audience
Who sees your ads on WhitePages?
People seeking contact information from a trusted source. Our large-scale, loyal audience consists of affluent adults, many of whom visit WhitePages to connect immediately, especially during life events like getting married, having a baby or moving.  Much of our success within a wide variety of industry verticals is because our visitors are experiencing a major life stage and are receptive to our advertisers' products and services.

Key Audience Segments:
Life Stages | Moms | Moving | Holiday |
Verticals:
| Automotive | Consumer Packaged Goods |
| Financial Services | Retail | Travel | Telecommunications |

TRAFFIC

Unique Visitors
(Monthly)

20.2 Million

Reach

9.5%

Page Views
(Monthly)

295.4 Million

Homepage Uniques
(Daily)

1.4 Million

DEMOGRAPHICS

REACH

COMPOSITION

INDEX

RANK (by Index)
comScore Top 100

Women 25-54

14.4%

38.9%

152

#1




Adults 25-54

12.2%

64.8%

128

#3

Moms 25-54
HHI 75k+

16.4%

8.2%

173

#4






Adults 35-64
HHI 100k+

15.5%

15.9%

163

#6



Adults 21+
HHI 100k+ No Kids

14.0%

10.8%

147

#13

 

Source: comScore Media Metrix and Internal Logs, April 2010

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They're Loyal Too!



90% of our visitors would recommend WhitePages to a friend

*Internal Suvery