We understand our audience
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CONTEXTUAL |
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Business Category: |
• Real-time reach to people searching within our business listings in the categories that are most relevant to your product or service |
BEHAVIORAL |
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Business Search: |
• Retargeting (in-session or return visits) to people who have searched for businesses by the names or categories that are most relevant to your product or service |
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Syndicated: |
• Reach people on WhitePages based on their prior web browsing: -search and content (auto, finance, technology, life style) |
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Usage (Frequency): |
• Reach people who are more likely to fit in a certain demographic or life-stage based on how frequently they use WhitePages (Super Heavy, Heavy, Medium, Light) |
@WORK |
• SIC code (Standard Industry Classification) |
PSYCHOGRAPHIC |
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Mindsets: |
• Reach people by personality traits (based on a spectrum of 21 attributes) |
DEMOGRAPHIC |
• Age, Gender, HHI, HH w/Kids, College Educated • Wireless Carrier • Connection Speed |
GEO |
• ZIP code, City, DMA, State, Country • Geo-destination: User location (IP) AND location search parameter (keyword) For example: Target ads to people in Seattle (IP) who are searching for people or businesses in New York (keyword) |
MOBILE |
• Service provider • Device type • Day-part • Location (DMA, Country) • Page • Contextual |
- Contact a sales representative to learn more
- Download our Targeting Capabilities Overview
- Download our Behavioral Targeting Overview
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WhitePages' cares about consumer privacy:
No PII or Personally Identifiable Information is collected or connected to our users.