2010

WhitePages continues to solidify its prominent place in the ever-evolving technology sector, extending its lead in the people and business search category and expanding into e-commerce with new social buying site DealPop. The company launches its first iPad application and continues to enhance its suite of mobile products that includes a top 50 mobile website and popular apps for iPhone, Android and Blackberry that have been downloaded over seven million times. WhitePages also takes a huge step towards solving the contact management conundrum with the private beta launch of Hiya and continues its fight against the unsolicited, and unnecessary, printing and delivery of white pages phone books.

• For the second year in a row, WhitePages is selected by the local Seattle community as a finalist in two categories for the Seattle Times’ NWJOBS.com’s People’s Pick Awards: Favorite Technology Company and Favorite Seattle-area Company (Small Company).

• WhitePages takes on Google and Bing to help people easily find local businesses with the launch of its improved WhitePages Business Search offering that includes more than 15 million business listings and new store locator functionality for one million local branches of popular national business chains.

• Launches social buying website DealPop in Seattle, Los Angeles and the San Francisco Peninsula to help consumers discover deals up to 70 percent off the best places to eat, shop and have fun in their local area

• Launches DealPop USA to offer consumers nationwide deals on specialty brands from around the U.S.

• Announces the private beta launch of Hiya, a new WhitePages product that alleviates the headaches associated with contact management by making it easy for users to combine contacts from multiple sources, remove duplicates, fill in missing information, and keep it all in sync.

• Hires start-up veteran Yang Cao as new CTO and opens an Engineering Office in Palo Alto to further advance WhitePages web and mobile technology innovations in people and business search.

• WhitePages’ COO Kevin Nakao wins the company’s first “Flashie” Award for favorite guest post for his piece that looked at “5 Tips for Intrepreneurism”.

• Introduces first iPad application and new free location-based mobile store locator that provides one-tap access to practical contact information for over one million local branches of popular national businesses chains.

• The company’s mobile audience surpasses seven million total downloads and two million active monthly users through its popular iPhone, Android, BlackBerry, LOOKUP, and m.whitepages.com mobile offerings; WhitePages’ iPhone app remains a Top 10 app in the reference category for the entire year.

• Ban the Phonebook – WhitePages’ initiative that supports opt-in regulation to help stop the unsolicited delivery of white pages phone books – continues to illustrate strong consumer sentiment with 50,000 signatures supporting the movement and nearly 9,000 Facebook fans.

2009

WhitePages becomes the first online directory to allow users to add and edit their listings - and as a result, sees nearly 2 MM members add their listings to the site! The Company’s mobile audience surpasses 4 million total downloads and 2 million active monthly users through its popular iPhone, Android, BlackBerry, SMS Text Messaging, and m.whitepages.com mobile offerings with its popular iPhone app remaining in the Top 10 of the reference category for the entire year.

• For the fifth consecutive year, WhitePages is recognized by Deloitte as one of the 20 fastest-growing technology companies in the Pacific Northwest (#19).

• WhitePages is selected by the local Seattle community as a finalist in three categories for the Seattle Times’ NWJOBS.com’s People’s Pick Awards: Favorite Technology Company, Best Benefits (Small Company) and Favorite Seattle-area Company (Small Company).

• Launches premium version of its popular Caller ID application on the Android Platform; new version alerts users to incoming calls from known telemarketers, offers reverse phone lookup and the ability to update address books by adding a caller's phone number and address.

• Launches popular blackberry application that allows users to easily add or update contacts with WhitePages listing data, or identify unknown callers directly from the call history.

• Introduces a new and improved website designed to grow the largest and most trusted web and mobile online directory; new site lets people add cell phone and email with privacy, advances people search functionality and makes it easier for brands to connect with users.

• Announces the launch of LOOKUP, the first text messaging service to identify unknown callers; a simple text message to LOOKUP instantly matches any unrecognized incoming call or text message to a database of over 600 million mobile and landline numbers.

• Launches BanThePhoneBook, a movement that was formed to curb the unsolicited, and unnecessary, printing and delivery of white pages phone books.  The petition surpasses 30k signatures in 2009 and encourages legislation in the state of California.

• Raises the stakes for the people search market by offer a new functionality that lets consumers control their online identity; new edit capability allows people to decide which elements of their contact information are publicly viewable or hidden.

• Expands Android app portfolio with a new free application that delivers people and business search, reverse phone lookup, GPS for maps and directions and a “save to contacts” feature.

• Incorporates social media profiles into people search functionality by providing easily navigable links to Facebook and Twitter into listings.

• The Company’s mobile audience surpasses 4 million total downloads and 2 million active monthly users through its popular iPhone, Android, BlackBerry, SMS Text Messaging, and m.whitepages.com mobile offerings; WhitePages’ iPhone app remains a Top 10 app in the reference category for the entire year.

2008

200 million and counting! WhitePages adds contact information for nearly 20 million U.S. adults, bringing the total number of contacts in the WhitePages database to 200 million—nearly 90% of the U.S. adult population.

• For the fifth consecutive year, WhitePages is recognized by the Puget Sound Business Journal as one of the 100 fastest-growing private companies in the Pacific Northwest (#92).



• For the fourth consecutive year, WhitePages is recognized by Deloitte as one of the 50 fastest-growing technology companies in the Pacific Northwest (#14).



• WhitePages launches its iPhone application—which, within the first month, becomes one of the top ten free iPhone applications. Within two months, consumers use the application for more than 2.5 million searches.



• The U.S. Postal Service selects WhitePages to power its Post Office Locator. This customized solution enables USPS customers to search and navigate the nearly 37,000 Post Office Locations and postal services on the USPS site.



• WhitePages begins powering AOL White Pages, bringing its services to 60 million unique visitors on the largest online local network.



• WhitePages acquires Snapvine, a Seattle-based company that develops products to bring voice and mobility to social networks and websites.



• WhitePages begins powering MSN’s white-pages channel in the U.S., giving millions of MSN users free access to WhitePages listings via a link on the MSN homepage.



• For the first time, WhitePages makes a free search API available to developers. A “Power to the People (Search)!” contest challenges developers to create useful applications—new iPhone and Facebook applications are winners.

2007

The laurels keep coming: For the third consecutive year, WhitePages is recognized by Deloitte as one of the 500 fastest-growing technology companies in North America (#119). For the fourth consecutive year, it is recognized by the Puget Sound Business Journal as one of the 100 fastest-growing private companies in the Pacific Northwest (#39).

• WhitePages adds contact information for 60 million U.S. adults, bringing the total number of contacts in its database to 180 million, or 80% of the U.S. adult population.



• WhitePages celebrates the 10th anniversary of the site’s initial launch.



• WhitePages launches its Work Listings service, providing access to more than 17 million work-related listings, including phone number, street address, company name, and job title.



• For the second consecutive year, Seattle Business Monthly includes WhitePages as a "Best Place to Work" in its annual issue. Recognition is based on employee feedback, benefits and health coverage, tuition reimbursement, performance reviews, and management practices.



• WhitePages Mobile is selected as a finalist for the Washington Software Alliance (WSA) 2007 Consumer Product of the Year.

2006

WhitePages wraps up 2006 with record revenue and strong consumer traction, significantly boosting its ranking as one of the most trafficked sites on the Web. Consumers conducted more than 1.8 billion searches that year, saving nearly $2 billion in landline directory assistance fees.

• WhitePages is named the 73rd fastest-growing technology company in North America, according to the Deloitte Technology Fast 500, and the third fastest-growing technology company in the Pacific Northwest, according to the Deloitte Technology Fast 50.



• WhitePages is named to the Inc. 500 for the second consecutive year. With nearly 800% growth since 2002, the company is the 123rd fastest growing private company in the U.S.



• WhitePages launches a beta version of its mobile site, enabling directory lookup for consumers with web-enabled mobile devices.



• Seattle Metropolitan Magazine and Seattle Business Monthly both name WhitePages a best company to work for.



• According to comScore Media Metrix, WhitePages is the 38th most trafficked site on the Internet, reaching more than 20 million unique users in the U.S. and Canada-a statistic representing 300% growth over three years. WhitePages finishes 2005 as the most-trafficked directory assistance website.

2005

WhitePages begins powering MSN's white-pages channel in the U.S., positioning it as the nation's largest online residential directory assistance service in the U.S.

• The Deloitte Fast 500, Inc., and the Puget Sound Business Journal name WhitePages among the fastest-growing companies in the region and nation.



• WhitePages earns a spot on the Top 50 Ad-Focused Websites list, as measured by comScore Media Metrix.



• WhitePages begins powering lookups on Verizon's SuperPages.com, making WhitePages the exclusive online white-pages provider for three of the four largest U.S. telephone companies.



• In January 2005, for the fourth consecutive year, WhitePages announces that revenue and profits for the past year doubled those of the previous year.

2004

WhitePages acquires 411.com, the number-eight directory assistance portal, which draws more than a half million unique visitors per month and is a highly recognized brand.

2003

WhitePages continues on a path of consistent profitability, experiencing triple-digit year-over-year revenue and profit increases. Monthly user averages grow 80% over 2002.

2002

During an economic downturn, the Seattle Post-Intelligencer article "A Few Gems Rise Out Of The Dot-Com Slag Heap" trumpets WhitePages as a Seattle Internet company that has never lost money.

2001

Building on its trusted brand reputation, growing name recognition, and recognized consumer benefit, WhitePages serves up more than 20 million page views per month.

2000

WhitePages is incorporated. Its mission: to provide consumers with free, fast, and accurate online residential directory assistance. The company transforms itself into a profitable business within its first year.

1999

WhitePages expands its best-in-class directory-assistance service, using an internally hosted enhanced database. With the help of a growing staff, the site becomes one of the first online services to offer true nationwide search without the need for state-by-state queries.

1998

Moonlighting from his Wall Street day job, founder Alex Algard continues to enhance WhitePages. The site becomes one of the first free online directory assistance services, with access to more than 100 million U.S. white-pages listings and phone number reverse-lookup functionality.

1997

WhitePages goes live with its first content, serving as an information resource on telephone white pages with links to leading directories.

1996

After experiencing the frustration of searching in vain for an old friend on the Internet, and dialing 411 just to get the wrong information, Alex Algard has a "light-bulb moment." He realizes that there should be an easier and less costly way to access directory information online. He starts WhitePages as a hobby out of his dorm room at Stanford University.